![]() This is the kind of compounding success that is fostered by communicative teams. Developers build really good products, marketing crafts an informed pitch, the community team is able to curate valuable ideas and input from users, sales is able to reach new markets, and the managers are really happy because everyone is making more money. Imagine all these teams are now working together. To avoid this gridlocked mindset, each individual and team should learn to recognize the interdependent relationship that exists between departments. Nobody wants that scenario to be their reality. Finally, a manager asks: “What in the world is going on?” – and all anybody knows is what’s happening in their own little bubble. The community people and the marketing people would go out making promises about the product that may or may not be true. The sales team would just go sell whatever they want, and it might not even be what the engineering team is building. If all these teams only fixated on their own little thing, the engineering team would go just build stuff because they can. ![]() If these teams want to be successful, they should work collaboratively within and across their organizations. Let’s say your organization has an engineering team, a sales team, a community team, and a management team. It’s not uncommon for a team with mediocre skills but excellent communication to beat a team with top notch skills but poor communication. More often than not, the teams that work together well are the teams that communicate the best. Whether you’re more of a physical sport type person or an e-sports person, you’ll know that good teamwork is the key to victory. “Coding is a team sport.” Nat Friedman, GitHub CEO If teams don’t communicate well, they don’t work together well, and ultimately, that team won’t be able to deliver their products to their customers well. One of the key aspects of effective collaboration is communication.
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